Twitter to Focus On Camera Features to Counter Snapchat Discover in Battle for Ads

Facebook has done its share of borrowing from Snapchat and now it'southward fourth dimension for Twitter to rip something off too. As per a recent study by CNBC, Twitter is working on a camera-centric feature which could exist used by news agencies, advertisers, and event organizers much like Snapchat's Notice section.

The new feature, equally per the sources that spoke to CNBC, volition unite location-based images and videos with Twitter Moments. This would allow companies to show ads along with real-time coverage of major news events by other publications. Information technology too brings into light Twitter's focus on video and to motility abroad from existence a largely text-based platform. While the large user base of operations is already attractive for advertisers, real-fourth dimension coverage of major news events will provide them an even bigger impetus to embrace Twitter.

It has already worked for Snapchat. It has been, as Mashable notes, the "become-to source" for instantaneous and real-fourth dimension coverage of events like a cataclysm or mishap such equally the recent Florida shootings, or sports event like the Olympics.

The motion as well gels with Twitter's "What'due south Happening" matra and could make Twitter a top source for video news and broadcast discovery. It might have some repercussions every bit a recent mega-report by MIT suggested that fake news gets shared 70% more than on Twitter compared to apparent sources.

Twitter, which recently clocked its start quarterly profit later on nearly twelve years of operations, is pushing forward to not autumn back on the aforementioned reeling path once again and advertizement is the perfect way to get what it wants. And so far, in that location is no detail about the feature'south potential date of gyre-out simply CNBC was told that the feature is in early on stages of development.

Twitter, if it has to clash head-on with Snapchat, will exist at a greater advantage considering of the more mature aura around the platform, plus the wider demographic of users. While Snapchat is mostly popular among teenagers, Twitter has a larger share of users who pay attending to problems, and may even pay for real news on Twitter, especially if advertisers evidence enthusiasm in adopting this characteristic.

At the same time, Facebook has confirmed it is working on a dedicated news department inside its VOD platform Facebook Watch and it remains to be seen which one will come out on summit in the new social media battle over video.

Source: https://beebom.com/twitter-camera-features-snapchat-discover/

Posted by: baileyfordell.blogspot.com

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